IDEAS → APPS → REALITY.

ISTVAN
KOVACS.

I turn random thoughts into working things.

Products · apps · experiments · automation built with an unreasonable amount of AI assistance.

EXPLORE THE EXPERIMENTS

AUCKLAND · NEW ZEALAND · EARTH

01 / SELECTED EXPERIMENTS

THINGS THAT
ESCAPED MY BRAIN.

Real projects. Half-baked ideas.
Useful things. Questionable things.
All part of the process.

18 projects shown
01
LIVEAI LANGUAGE LEARNING

LinguaFox

Learn a language. Talk to a fox.

An AI-powered language learning platform combining lessons, vocabulary tools and a conversational AI coach.

ENTER THE FOXHOLE
02
LIVEAI MUSIC ATELIER

Foximo

Songs made for exactly one person.

A personalised AI-assisted song and gift-planning atelier with a public showcase and karaoke visuals.

VISIT FOXIMO
03
LIVEPET HEALTH & MEDIA

Kutya-Portal

Better information for better dog lives.

A dog health magazine, provider finder and practical assistant surface for Hungarian dog owners.

VISIT KUTYA-PORTAL
04
LIVEHEALTH & WELLBEING

Sokaig elek

Health, awareness, natural solutions.

A Hungarian health and wellbeing publication built around practical, conscious living.

VISIT SOKAIG ELEK
05
LIVEPRODUCT EXPERIMENT

Havelant

Havelant.

A focused brand and product experiment.

VISIT HAVELANT
09
LIVEINTERACTIVE STORYTELLING

shiftWANDers

Choose a wand. Become somebody else.

An interactive storytelling world with branching stories, a cast room and AI-assisted chapter production.

ENTER SHIFTWANDERS
10
LIVESOCIAL EXPERIMENT

Bot Buster Fox

AI or real?

A social experiment where audiences decide whether images and videos are AI-generated or real.

PLAY THE CHALLENGE
11
IN THE LABOPPORTUNITY LAB

FoxDen

What if the machine watched opportunities instead?

An evidence-first event intelligence and simulation environment. It is deliberately not a live-money trading bot.

IN THE LAB

MORE EXPERIMENTS / SAME BRAIN

06

Karrier & Boldogsag

A better way to think about work.

THE IDEA +

A career and wellbeing experience designed to connect direction, work and a happier everyday life.

LIVE
07

Kincsek Volgye

Utak es Kulcsok.

THE IDEA +

An experience-led landing and application flow for a nature-based retreat.

LIVE
08

RentApp

Rental workflows without the spreadsheet maze.

THE IDEA +

A rental SaaS experiment for turning property operations into a clearer workflow.

LIVE
12

Digital Audit Automation

Reports with evidence attached.

THE IDEA +

A rule-driven audit platform that turns structured documents into traceable advisory reports.

IN THE LAB
13

Toonova

Live comics, made one panel at a time.

THE IDEA +

An AI-assisted, multilingual comic platform with manual and generated creation modes.

IN THE LAB
14

OkosTankonyv

A calmer way to learn from a textbook.

THE IDEA +

A private family learning system that turns source material into checked summaries, explanations and quizzes.

IN THE LAB
15

FarmHeroes

Good farms deserve better stories.

THE IDEA +

A validation engine and landing experience for a more visible, connected farming community.

IN THE LAB
16

Talking Radish

A tiny vegetable with something to say.

THE IDEA +

A playful procedural character MVP with a voice and a four-state conversation loop.

IN THE LAB
17

Glamorgan Soccer Manager

The whole team in one calm dashboard.

THE IDEA +

A mobile-first team management app for school coaches, from attendance to tactics.

IN THE LAB
18

MAGunk Social Engine

Find the public signal.

THE IDEA +

A public-web discovery and relevance engine for social and community research.

IN THE LAB

02 / THE PROCESS

IDEA BUILD TEST LEARN

SCALE

I don't believe every idea deserves to become a business.

I believe it deserves
a chance to prove it.

03 / PROJECT GRAVEYARD

Not everything
should survive.

Failed experiments. Expensive lessons.
Useful data. No regrets.

SOME THINGS ARE BETTER LEFT HERE.
2026 — 2026

Arbitrage Bot

R.I.P.

Looked fantastic in theory. Transaction costs disagreed.

ARCHIVED

AI Call Center

R.I.P.

Good machine. Wrong economics.

FILE CLOSED

Other Questionable Experiments

R.I.P.

Lessons were learned. Money occasionally wasn't.

HOW MY BRAIN WORKS

WORKSScale it.
DOESN'TGraveyard.
NEXT IDEARepeat.
Select a step. There is a method to this.

THE FOX PROBLEM

Why are there
so many foxes?

Honestly, it got out of hand.

An alert red fox with orange fur and black earsthe usual suspect.
LinguaFoxFoximoBot Buster FoxFoxDenFoxmand

At this point
I'm not fighting it.

04 / ABOUT

Apparently I'm
supposed to put
a bio here.

I'm Istvan Kovacs, based in Auckland, New Zealand.

I like finding problems, opportunities and occasionally things nobody asked to have solved.

My background sits somewhere between business, technology, data, automation and an unreasonable urge to turn ideas into actual products.

AI changed one important thing for me: the distance between ‘what if?’ and ‘let’s find out.’

So that's mostly what I do.

I DON'T
COLLECT IDEAS.
I TEST THEM.

ISTVAN KOVACS
AUCKLAND, NEW ZEALAND